Imagine your Resume as a label on a most expensive top shelf placed product on high street. Your Resume needs to sell you, in front of all the other thousands of similar products the shelves are full of. So let’s look how to market yourself as the best marketers do it every day.

What to start your Resume With?
Magic! Start with the impossible. Start with that magic you can bring to the potential new employer. Look at the tasks listed on the job specification. Write your past achievements that showcase how you improved the process of executing those same tasks. That sells you instantly. It also sets you apart from all the other applicants who are excellent in just doing the required. You can do what is needed – AND improve the work process that results in the time and cost saving, while improving the customer experience! Magic!

What not to start with on a Resume?
Ingredients are printed on the back in small print. So your boring marital status, date of birth, and all this is just a ‘noise’ on the start of your Resume. This is really the ‘small print’. This is your nutritional value of the food product. Or even better the super small print on the contract of your mobile phone supplier or house insurance.

I am worth it!
If your Resume opening does not sell you to the recruiter with the first words that are read (scanned) you can forget about it. I am Fabulous! That is what the recruiter is actually looking for. Just in some form that is acceptable in the Resume. It needs to be short and sweet. Not haiku but no poems here (in fact the first will achieve more!). We are pleased when we read what we approve. Recruiter needs to feel confident reading your Resume. The thought you are creating is: This is good! Very Good!

Excited?
Can you excite a recruiter with your Resume? If you manage to do it you will get a call. You will also get in a position to negotiate YOUR terms later on. Resumes that excite are the first ones that get acted upon by a recruiter. If there is no Resume like that in a whole pile, only then a recruiter looks for ‘The Best Fit’ for the role. And that is basically all those that are not really good applicants, but could be squeezed in since there is no one better out there.

Treat your Resume as a cover page of a magazine. Show what you need to show to sell.